Scroll your way down through the MOMA story, and find out how it all began...
The Lightbulb Moment
Feb ‘05 – Bain & Co. management consultant Tom Mercer was frustrated with the same old unhealthy breakfasts and decided to do something about it. MOMA was born.
The Waterloo Trial
May '05 - Armed with old water bottles filled with Oatie Shake we headed to Waterloo Station and handed them out to passing commuters to see what they thought.
If your name’s not down…
Jul '05 - We were unceremoniously thrown out of Charing Cross train station for ‘loitering’ whilst counting commuter footfall.
The First Stand!
Nov '05 - We received the go ahead from Waterloo East Station and so purchased the famous first filing cabinet and made it into our stall.
Found A Home
Feb ‘06 - We moved into the Deptford Railway Arch and started creating our breakfasts there.
Don’t mess with a man with a dream
23rd Feb '06 - On the eve of the first selling day an opportunistic thief snuck into the office and stole Tom’s laptop whilst the van was being loaded. The laptop containing most of the blueprint for MOMA was off down the road. Unfortunately the thief had underestimated Tom’s ambition for MOMA (not to mention running speed) and shortly after was rugby tackled into the next week, right on Deptford high street.
MOMA For Sale
24th Feb ‘06 - We sold the first MOMA on a walkway between Waterloo and Waterloo East Stations – Bircher Muesli, Oatie Shake, Hodgepodge. MOMA was officially selling and selling well.
Apr ‘06 - Shortly after our opening in Waterloo we opened a stall in Vauxhall and Canary Wharf.
Growing and growing
Feb ‘07 - We moved into a second arch in Deptford and created a separate office space.
We’ve made it MOMA!
Mar ‘08 - We hit our first £1m in sales. An epic achievement!
Jan ‘09 - From stands and into supermarkets where we got our first supermarket listing with Waitrose.
Jun ‘09 - After doing well on stands and in store we picked up our first airline listing with Virgin Atlantic. MOMA was up, up and away.
2 years later…
2011 - MOMA was now selling in supermarkets across the country, airlines, offices and high street shops.
Potty for Porridge
April ‘12 - After doing so well with our Bircher Muesli it was time for something new from MOMA… Good old Porridge, served in a on-the-go-pot.
Porridge Box Launch
Sept ‘14 - We didn’t just stop at the pot. With the porridges doing so well we decided to offer a different style. This time in a box with sachets.
Oatie Shake Take 2
Nov ‘14 - This was one of our first ever products, but fell by the way side. We all missed it, so with a bit of love, we relaunched the Oatie Shake and MOMA fans loved it!
Apr ‘15 - To mark 10 years since Tom dreamt up MOMA, we decided it was time for a new coat of paint. We launched with fresh, new, city inspired branding.
We love to hear ideas from our fans so let us know what you’d like to see MOMA do next!
Meet the team from the MOMA Arches and find out how they start their day awesome!