The Secret Diary of a Stall Girl

Us MOMA! Girls are as passionate about having fun as we are about a healthy breakfast! Want to know what it’s like being a MOMA! Stall girl in London? Read on.....

  • Darling

    “The following trains are subject to delay: the 9.03 train to Dorking, the 9.14 train to Strawberry Hill and the 9.19 train to Exeter. Thank you.” Normally, the station announcements at Waterloo were pretty standard, ending with the blunt sound of the microphone being turned off or, on fancier occasions, a little melody. However, on this particular morning, there was no abrupt end to the tannoy message. Instead, after a … Read More ›

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  • Unslienced by MOMA!

    A quiet morning at Charing Cross allows you to people watch. Or make eyes at passers by in order to freak them out. Whatever you want. But this making eyes malarkey is sometimes more trouble than it’s worth. This morning, I’d managed to entice a bit of a weird one. Tall and scruffy, the man came a-sliding towards me. His trackies were baggy and he looked to be wearing slippers. … Read More ›

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  • Escape from Al Pigeono

    Whilst no one could compare Victoria Station to Trafalgar Square, it seems that on certain days (perhaps when the wind blows in a certain direction) the pigeons flee the square to embrace the comfort of Victoria. And why not? There’s a Wetherspoons, Burger King and WHS; everything you could want from a station. And what does a pigeon want? Well, it seems that for a particularly scruffy pigeon, shelter was … Read More ›

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  • We are the Moma Girls, you are the Moma Boys!

    Monday morning is normally a mixture of the tired and resentful; the weekend was only yesterday and already you miss it, like an old friend you have to wait another week to see. You could tell she was Eastern European before she approached the stall. You could also tell she hadn’t been home yet. Tight black trousers, high heeled boots and make up that was having it’s staying power tested, … Read More ›

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  • The strange excursion guy

    What you got here, then?” We had just packed up and were just about to take the cart to meet the driver when we were approached by a shortish man in his twenties. “Ah I’m sorry we’ve just finished”, I said as I got ready to roll. “Yeah, well what were you guys selling?” The man stepped a bit closer, licking his lips and looking at the cart. Having never … Read More ›

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  • Wrong Side Sir?

    Replenishing the Oat Bars after a busy stint at Waterloo, I was dancing around the customer side of the stall. With the Moma sign beaming at the passer’s by, the breakfasts facing out and the posters placed in a viewable position, I was surprised to see a dapper gent, looming behind the stand, where the most interesting thing to be seen is the back of the stall supervisor’s Moma Jacket … Read More ›

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  • Moma. Converting Yogurt haters since 2006!

    Has it all got yoghurt in?” I leapt around to the customer side of the stall and explained that yes, all the Moma breakfast contained yoghurt. “It’s all low fat and pro-biotic, with oats and fruit. It’s great for you, is filling-” “-Has this got yoghurt in?” she interrupted, pointing to an Oatie Breakfast. I kind of got the feeling she wasn’t listening. But I was unfazed. “Yep,” I chirped. … Read More ›

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  • Avoid The Fonz for chat up lines!

    First off, I’d like to say I didn’t fancy him.  He was good looking, but there was no swooning, nor fluttery stomach, nor itchy tongue, not a lack of control over what I say, which is what normally happens when I fancy some one.  I just thought he looked nice. Approaching my stall, one mild morning at London Bridge, he was the first customer who didn’t seem like he was … Read More ›

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  • This breakfast is broken?!

    The tall man in the blazer looked still asleep as I handed him his Strawberry-and-Banana-in-a-bag, sending him off with a joke and a smile. Not even five minutes later, Mr Blazer returned. “Sorry, but the breakfast you gave me was broken.” Taking the bag from him and peeping inside at the yoghurty mess in brown paper packaging (tied up with string – thank you, Fraulein Maria), I was fairly certain … Read More ›

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  • Dancing Dogs at MOMA! Charing Cross London

    After the morning rush at Charing Cross, I quickly redesigned my display, had a little chat with the community support officer, and then did a breakfast dance around the stall. As I stopped to catch my breath, a man approached. Somewhere inbetween a new-comer and a regular (I had seen him before), I recognised him by his pink shirt, pink tie, toffee jacket outfit combo that he had worn the … Read More ›

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