MOMA Morning Expert – Mark Welford
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MOMA Morning Expert – Mark Welford

Here at MOMA we love a good morning tip, and where better to get those tips from than the morning experts themselves? We've spoken to some of London's busiest morning people, to see what get's them going in the morning. Let's find out what makes Mark Welford, Royal Ballet Dancer and Florist at Bloomsbury Flowers, morning.


MOMA Morning Expert – Mark Welford, Bloosmbury Flower
Florist and ex Dancer at the Royal Ballet

What time do you rise in the morning?
I’m normally up by 5.30am, or earlier if there’s a particularly heavy buying session to look forward to at the Flower Market

What is your alarm ringtone?
I have my alarm tone set to ‘Sunrise’!

Other than your alarm, what’s the first noise you hear in the morning? (For example: kettle boiling/bird chirping)
The first noise I will usually hear is the pub next door throwing out their empties for the recycling team to collect.  I live in Covent Garden so it can be quite noisy

Do you have any morning rituals?
Nothing in particular apart from a shower; I usually shave every other day.  I like to get up and out of the house ASAP

Likewise, do you have any nighttime rituals that make your early start easier?
I love Social Media so will usually check through the various platforms we are active on and see what’s been going on.  I read too either on the Kindle app, real books or the paper

Do you listen to the same radio station in the morning or playlist? If so, what?
I love Radio 3’s Breakfast programme which I listen to on the way and back from the Flower Market.

Do you share your early starts with anyone? (family or co workers etc.)
I live alone but I share my early start with my business partner, Stephen Wicks, when we meet at the Flower Market

Can you describe what Bloomsbury Flowers is like when you first arrive in the morning?
It rather depends what day of the week it is…  Mondays are our busiest day with mountains of boxes of fresh flowers and foliage coming in to be prepped and allocated for various hotels and business contracts.  I never fail to get excited seeing everything being conditioned and the shop stand being set up!

If you were given an extra hour in the morning, what would you do with it?
Keep up with the office admin!!!

What is the best part of your morning?
There’s a fab café in the Flower Market and, time permitting, Stephen and I will finish off the buying and pop in for a bacon sandwich and catch up with other florist friends before we head back to the shop.

Do you find time for exercise in the morning? If so, what?
Stephen and I were both dancers with the Royal Ballet companies before we opened Bloomsbury Flowers 20 years ago so back then, we were exercising daily, of course. Nowadays, Stephen goes to Pilates once a week and I try to walk a lot.  Lifting large arrangements and boxes of flowers helps to keep the flab away too…

What is something you can’t go without in the morning?
Coffee!  Good coffee is the one thing that I cannot go without although I do admit to grabbing a cup of instant at the Flower Market to give me a kick start before the real thing a little later

What makes your morning awesome?
Driving over Waterloo Bridge; in my opinion it has the best views of any bridge in London.  There’s something especially magical in the summer months when sunrise is early; on a clear morning the sight of the sun rising over the City is just breath-taking.

What advice would you give to someone who is definitely not a morning person?
Get over it!  Mornings are the best part of the day and you can get so much more done before noon than after.

What motivates you to do it everyday?
Necessity is one aspect but I’ve always been able to get up early and I enjoy the quiet hours before everyone comes to work and the phones start to ring

I have to admit to taking a power nap sometimes in the afternoon.  Shutting ones eyes just for 10 minutes gives an extra boost.  That and my cup of tea @ 4.00pm!  Did I mention that particular ritual…?