MOMA was started 15 years ago by Tom in a railway arch in south east London – we’re still a small challenger brand based in the Deptford arches where it all began.

Oat Pioneers

Whether we’re developing new products or discovering oaty flavour combinations, we’re happiest when we’re finding ways to elevate oats.

People First

We wouldn’t be anything without our dedicated team and fans, which is why they always come first.

Proudly British

We’re committed to sourcing the best of British ingredients whenever possible, so that the quality is high but the food miles are low.


24 Feb 2006

We launched our first breakfast stall at Waterloo East station, feeding hungry commuters from our converted filing cabinet on wheels!


We landed our first supermarket listing with Waitrose and expanded our stalls to nine London train stations.


Our jumbo oat porridge range launched starting with instant porridge pots.


MOMA teamed up with British Military Fitness to host pop-up porridge bars at their nationwide race events. The ‘pimp my oats’ porridge bar featured a mouth-watering selection of 25 toppings.


Our first major advertising campaign went live with 750 posters across all the London Underground stations.


MOMA officially becomes the fastest growing porridge brand in the UK.


We launched our pop-up restaurant ‘Oat Cuisine’ in Soho Square, serving up an 8 course oaty tasting menu, with all proceeds donated to charity.


We began our partnership with school breakfast clubs across the country to help more kids start the day with a nutritious breakfast.


Our oat drink range hit the shelves in March, and our Barista Edition won a Great Taste Award!
Tom Mercer: Founder Moma foods

Tom’s Story

Sustainability at Moma


Find out more

We Support British Farming

Moma supporting british farming
Oats for all