The MOMA journey began when Tom became increasingly frustrated with the lack of healthy breakfast options available for people on the go. After lots of thought, it was a no-brainer that oats would be the key ingredient in his breakfast creations: grown in the UK and full of nutrients, oats keep you fuller for longer. After some successful market research, Tom took the plunge and quit his job, creating a range of oat smoothies and bircher muesli, selling from a converted filing cabinet in Waterloo station. Over 15 years later, the brand has come a long way and continues to move in new directions. Our range now extends to porridge, oat drinks, and bircher muesli to be enjoyed at home or on the move.
We're always working to continue improving our sustainability wherever we can at MOMA. We’ve removed plastic lids from our porridge pot range and are working on innovative ways of making all of our packaging fully recyclable and environmentally friendly. We’re always on the lookout for ideas and suggestions on how to make MOMA more sustainable and better for the planet. If you have something to say, get in touch.
Supporting British Farmers
At MOMA, oats are the hero ingredient in everything we make, from our porridge to our dairy-alternative oat drinks. We believe in supporting British farmers in their hard work and dedication to creating nutritious and tasty oats from the soil to the grain. We all know oats are wholesome, delicious and healthy but they have great sustainability credentials too. Whenever possible, we source our oats from local British farms to ensure the quality is high but the food miles are low.
Oats For All
To sum up MOMA’s ethos in five words: No one gets left oat. We work hard to create delicious free-from products so that coeliacs, vegans, flexitarians and people with lactose intolerance can enjoy the great taste and health benefits of oats. Some MOMA products do contain dairy. You can filter your choices easily by lifestyle and dietary requirements. At MOMA, we provide great oaty choices, the rest is up to you.