MOMA was started back in 2006 by founder Tom in a railway arch in South East London.  Ever since, we’ve been obsessed with oats and the incredible versatility of this humble grain, dedicating ourselves to bringing delicious and nutritious premium porridge oats and oat drinks to the masses. Today, you can find MOMA oat products in your favourite supermarkets and health food shops as well as lots of lovely cafes and independent shops nationwide.

Whether we’re developing new products or discovering oaty flavour combinations, we’re happiest when we’re finding ways to elevate oats.

We wouldn’t be anything without our dedicated team and fans, which is why they always come first.

We’re committed to sourcing the best of British ingredients whenever possible, so that the quality is high but the food miles are low.



We launched our first breakfast stall at Waterloo East station, feeding hungry commuters from our converted filing cabinet on wheels!


We landed our first supermarket listing with Waitrose and expanded our stalls to nine London train stations.


Our jumbo oat porridge range launched starting with instant porridge pots.


MOMA teamed up with British Military Fitness to host pop-up porridge bars at their nationwide race events. The ‘pimp my oats’ porridge bar featured a mouth-watering selection of 25 toppings.


Our first advertising campaign went live with 750 posters across all the London Underground stations.


MOMA officially becomes the fastest growing porridge brand in the UK.


We launched our pop-up restaurant ‘Oat Cuisine’ in Soho Square, serving up an 8 course oaty tasting menu, with all proceeds donated to charity.


We began our partnership with school breakfast clubs across the country to help more kids start the day with a nutritious breakfast.


Our oat drink range hit the shelves in March, and our Barista Edition won a Great Taste Award!


Our brilliant in-house oat scientist continued tinkering away with our oat drink recipes during the continued lockdowns of 2021.


After testing 250 recipes, we doubled our oat drink range and launched MOMA Semi and Whole. We also moved the production of our oat drinks to the UK, where they’re made using British oats.


Our first major campaign, "The Barista’s Choice", went live across TV, outdoor and digital channels.


Our oat drinks won a clean sweep of Great Taste Awards and our MOMA Whole oat drink bagged The Grocer New Product Award for the dairy-free category.
Tom Mercer: Founder Moma foods

Tom’s Story



Find out more

Supporting British Farmers


Oats For All