We Are Independent

MOMA was started 15 years ago by Tom in a railway arch in south east London – we’re still growing, independently owned and based in the Deptford arches where it all began.

Oat Pioneers

Whether we’re developing new products or discovering oaty flavour combinations, we’re happiest when we’re finding ways to elevate oats.

People First

We wouldn’t be anything without our dedicated team and fans, which is why they always come first.

Proudly British

We’re committed to sourcing the best of British ingredients whenever possible, so that the quality is high but the food miles are low.

History

24 Feb 2006

We launched our first breakfast stall at Waterloo East station, feeding hungry commuters from our converted filing cabinet on wheels!

2009

We landed our first supermarket listing with Waitrose and expanded our stalls to nine London train stations.

2009

Our jumbo oat porridge range launched starting with instant porridge pots.

2015

MOMA teamed up with British Military Fitness to host pop-up porridge bars at their nationwide race events. The ‘pimp my oats’ porridge bar featured a mouth-watering selection of 25 toppings.

2016

Our first major advertising campaign went live with 750 posters across all the London Underground stations.

2017

MOMA officially becomes the fastest growing porridge brand in the UK.

2018

We launched our pop-up restaurant ‘Oat Cuisine’ in Soho Square, serving up an 8 course oaty tasting menu, with all proceeds donated to charity.

2019

We began our partnership with school breakfast clubs across the country to help more kids start the day with a nutritious breakfast.

2020

Our oat drink range hit the shelves in March, and our Barista Edition won a Great Taste Award!

Tom’s Story

Sustainability

Find out more

We Support British Farming

OATS FOR ALL